As photographers, we all know that what our clients wear can completely transform the look and feel of their photos. And when it comes to styling moms for family sessions, the right dress is everything. I’ve rounded up several dresses for moms, whether you’re building a full-blown client wardrobe or just adding a few versatile staples (or just want to share this list with your clients if you don't offer a client closet yourself!).

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While offering a client wardrobe isn’t necessary to run a successful business (I've actually never offered a client closet in all my years in business!), there are definitely some perks to consider: 

•  Makes the client experience feel elevated and stress-free
•  Helps create consistency in your portfolio
•  Encourages clients to trust your styling expertise
•  Ensures the colors & textures you love actually show up to the session
• Provides options for last-minute outfit swaps (lifesaver!)

What to Look for When Choosing Dresses for Your Light and Airy Client Closet 

•  Flowy fabrics that move beautifully
•  Adjustable or flexible sizing (wrap dresses, smocking, elastic waists)
•  Flattering silhouettes for all body types
•  Comfort! No stiff or restrictive fabrics
•  Bump-friendly or nursing-friendly options 
• Easy to steam + care for between uses

Tips for Building a Client Closet You’ll Actually Use 

•  Start with versatile neutral dresses that mix & match easily with multiple family looks (if you're only going to buy one right now, this would be the one I recommend!)
•  Choose forgiving fits and flexible sizing
•  Prioritize dresses that feel like your brand
•  Keep a range of sizes. I recommend sizing up when in doubt.
•  Steam, store, and care for your pieces so they stay looking fresh.
•  Add slowly over time; you don’t have to build it all at once!

Whether you’re just starting or looking to refresh your wardrobe, I hope this list helps take the guesswork out of what to buy!